This was the shortest telephone cold call from a charity ever to come into the New To Seattle world headquarters. Despite the call’s brevity, I’m pretty sure Collins was a computer-generated interactive voice ready to make an ask. He/it likely was controlled by some human telemarketer who was monitoring but somehow couldn’t hit the correct computer keys in time to keep the conversation going and get to the pitch.
‘Tis a pity for me, because I had sooooooo many questions. Quick research showed Injured American Veterans Foundation is a trade name of Healing Heroes Network, an eight-year-old Palm Harbor, Fla. “charity.” There’s a reason I use quote marks. My review of HHN’s most recent financial filing, for the year ending December 31, 2014, suggests only about 2% of the $3 million spent went directly to its stated purpose of “providing financial assistance for quality care to military personnel injured in the line of duty in Iraq or Afghanistan since September 11, 2001.”
In fact, the overwhelming bulk of the money was spent on promotion, marketing, advertising, printed materials, management, overhead and fundraising. Indeed, the largest single recipient was, believe it or not, Facebook, paid $905,711 for what was described as “community outreach.”Share on Facebook