I am a long-time subscriber to the Newhouse media empire’s celebrated flagship weekly magazine, The New Yorker. Yesterday at the New To Seattle world headquarters, I received a mailing marked–in urgent all-capital letters–“EXPIRATION NOTICE.” Here’s the envelope, poorly highlighted by me:
Omigod! My subscription was about to lapse! No more “Talk of the Town.” Gotta do something!
That’s right. My subscription still has nearly four years to run. It won’t expire until July 17, 2017. That’s even more than a half-year after the next presidential election in 2016, which to me seems a long way off.
I’ll leave it to readers to opine on whether this Newhouse ploy is sharp practice. Perhaps the bros are trying to make up for the scamster who nicked their Advance Publications for $8 million using just one email. Still, as the time value of money is taught in the business schools churning out all those finance folks trying to take over the economy, a dollar today is worth more than a dollar tomorrow. Or in this case, a dollar in 1,341 tomorrows.